2022 BBB Torch Awards

Recipients Have Been Selected

Since 2003, BBB has honored businesses and non-profits of all sizes that meet the highest standard of ethics and trust among their employees, customers and local communities. The vetting process finds organizations which embody BBB’s mission to advance marketplace trust. Recipients were selected by an independent panel of distinguished business ethics experts.

“This year, we had more applicants than in the past five years,” said Julie Albrecht, Executive Director of the BBB of Wisconsin Foundation. “These organizations should be immensely proud of their commitment to ethics in their day-to-day operations.”

Standards and Ethics

The BBB Wisconsin Torch Award for Ethics is awarded to organizations that focus on the four Cs: Character of the organization’s leadership, authenticity of the Culture being fostered, transparent relationship with Customers, and the organization’s impact in the local Community.

Since its founding in 1983, GLRC has stayed true to its mantra of going the extra mile: “Beyond Roofing Solutions.” Their 4 Pillars – Safety, Quality, Customer Service and Employee Experience, provide consistent guidance. Simply, when every business decision aligns within the 4 Pillars, GLRC’s ethics remain rooted in integrity creating choices each employee can be proud of.

Great Lakes Roofing Corporation are honored to be among this year’s recipients! Focused forward, we hold integrity and hard work as guidon. Consistently, our team’s strength comes from checking our egos at the door. As a result, these tenants allow us to rise as one; we’re all in – together.

Our 4 Pillars are commitments to our larger community of employees, customers, vendors and fellow industry members. Above all, it remains our on-going goal to lead our community by example, upholding the highest standards of practices and ethics in business and in our communities.